I brake for small towns.

Few things in life are more thrilling than approaching and finally entering a small town thats new to me.

I get butterflies in my stomach, and my hands clam up a bit at the wheel.

Angler’s Riverfront restaurant and lodge in Island Park, ID

Its like Christmas morning, with the wrapped presents concealing a joyous mystery.

As I spot the main drag, my eyes dart, and my mind asks so many questions.

Is the downtown thriving, or do the storefronts offer mute testament to a more prosperous past?

View of boats in the lake at sunset

Are there classic restaurants or diners?

Are there any good neon signs or quaint vintage storefronts?

What (and who) are they most proud of here?

Aerial view of Bisbee, Arizona

What are the finest and most modest homes like?

Is there a quirky attraction here the worlds first or biggest something or other?

Is access to nature the industry?

Bucks County Playhouse in New Hope, Pennsylvania

What would the light and the trees be like on a crisp October afternoon?

In short, what gives this town its sense of place?

The questions are endless, and even the smallest town can intrigue me for hours.

Cuffey Cove landscape

Pulling into a small town is the easiest thing I do on aroad trip.

Thats nonsense, of course.

That small town off the exit is the most important thing on the trip.

Waterfront homes in Stuart, Florida at the St Lucie River

I invariably regret it and turn around, at least for a quick look.

I leave excited and hopeful for what other wonders may exist a few exits down the highway.

Its easy to fall for small towns for all those reasons and more.

An aerial view of the Clemson University Campus

I suspect youll feel that way about the onesTravel + Leisureis sharing with you, too.

Endless stretches of sand in every imaginable color.

The old town of Lahaina, Mauis tourism beacon, was reduced to ash by wildfires in 2023.

Exterior of Wander Inn

Lakeview bluffs, windblown sand dunes, and jaunty ski hills are easy elevations with sporting payoffs.

Bisbee is home to fewer than 5,000 people, including artists and creatives.

This string of houses and hotels straddling the Pacific Coast Highway is often overlooked by travelers en route toMendocino.

An outdoor pool with mountain views in Colorado

And the area around Ouray is riddled with pockets of steamy, mineral-rich waters.

Youre totally immersed in nature.

People arrive stressed and you see the change immediately.

Surfboards lined up in Paia, Hawaii

The landscape lulls you into a more tranquil state.

It’s a rare, true, hidden gem.

Here, everyone says hello to their neighbors.

Nina Ruggiero Senior Editorial Director Travel + Leisure

Ho’okipa Beach in Paia, Hawaii.Getty Images

I graduated from Clemson University in 2018, fully indoctrinated into Tigers fandom.

Clemson is an exceptional college town because it seamlessly blends academic excellence with an inclusive, welcoming community.

Alisha Prakash

Elizabeth Rhodes

Liz Cantrell

Kareema Partin

Susmita Baral

Michelle Murre

Michael Augustine

Chris Daniele

Daniel Gorostieta

Winners banner ABST24

a pink shell on a pastel gradient background

Ho’okipa beach at sunset in Hawaii

Ho’okipa Beach in Paia, Hawaii.Getty Images

a hiker on a pastel gradient background

Silver bear sculptures on the grounds of the Yellowstone Peaks hotel

Yellowstone Peaks Hotel in Island Park, Idaho.Courtesy of Yellowstone Peaks Hotel

an overhead view of a kayak on a pastel gradient background

Boats in the lake in Harbor Springs, Michigan

On the water in Harbor Springs, Michigan.Courtesy of Petoskey Area Visitors Bureau

a cactus on a pastel gradient background

Main street in Bisbee, AZ

Bisbee is located in southeastern Arizona and founded in 1880.Courtesy of the Arizona Office of Tourism

a painter’s palette with a small paintbrush on a pastel gradient background

A family sitting outside the Bucks County Playhouse in New Hope, Pennsylvania

A family sitting on the lawn of the Bucks County Playhouse in New Hope, Pennsylvania.Alessandra Amodio/Travel + Leisure

a cutting board with wine and cheese on a pastel gradient background

Plated meal at Harbor House Inn in Elk, CA

Harbor House Inn restaurant in Elk, California.Adrian Rudd/Travel + Leisure

a woman doing yoga on a pastel gradient background

A pool at Ouray Hot Springs in Ouray, Colorado.

Ouray Hot Springs, in Ouray, Colorado.Nicholas J. Klein/Adobe Stock

an adirondack chair on a pastel gradient background

Car driving down the road in Stuart, Fl

A classic car driving down the Martin Grade Scenic Highway 1 in Stuart, Florida.Karl Shakur/Courtesy of Martin County Office of Tourism & Marketing

a football on a pastel gradient background

Aerial view of the Clemson University campus

Tillman Hall, on the Clemson University campus in Clemson, South Carolina.Chad Robertson/Getty Images

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Interior of Junk Gypsy store

Store display inside Junk Gypsy in Round Top, Texas.Taylor McIntyre/Travel + Leisure