These cruise lines are serving non-alcoholic drinks, and elevating the “mocktail” in the process.

It’s available to anyone who asks.

Venues on the ship also offer nonalcoholic French Bloom sparkling wine, Briancon notes.

The zero-proof Passion Fruit Orgeat cocktail from Le Voyage on Celebrity Cruises

Credit:Courtesy of Celebrity Cruises

And the company is at work developing specific NA drink pairings for certain dining venues aboard.

While the shift is driven by consumer demand, its also about inclusivity, says Salamone.

Were always trying to personalize service, he notes.

The Bionic Bar on the Royal Caribbean Wonder of the Seas

Brian Cicioni/Travel + Leisure

Zero-proof cocktails help people to not feel left out.

Zero-proof cocktails from Le Voyage on Celebrity Cruises

Courtesy of Celebrity Cruises

Interior of the World Class Bar on board the Celebrity Beyond

Ryan Wicks/Courtesy of Celebrity Cruises

Staff serving the Not-a-Cosmo cocktail on the ship National Geographic Sea Bird/Lion

David Vargas/Courtesy of Lindblad Expeditions