Over the last few years, the classic destination has stepped back into the spotlight.

And, as in the Hamptons, cool young people tended to steer clear.

Most of these over-the-top accommodations come with private pools and Instagram-ready disco balls in the terrazzo-tiled bathrooms.

The pool at the Standard hotel in Hua Hin

The Standard Hua Hin’s pool.Credit:Chris Schalkx

Around the pool, stylish creatives sip pineapple Negronis under candy-striped umbrellas.

Still, the Standards not the only cool kid hotel on the block.

She serves unfussy European comfort food meant for sharing, with herbs from the patio garden and natural wines.

Two photos from Hua Hin, including a beach, and a seafood dish

From left: The main beach in Hua Hin, Thailand; steamed blue swimmer crab and shrimp egg chiffon at the Peri Hotel Hua Hin’s restaurant, Chow Mong.Chris Schalkx

When it was time to hit the beach, I discovered I could go lively or relaxed.

For a quieter afternoon, I headed toPineapple Surf Clubon Khao Takiab Beach.

Two photos from Hua Hin, showing a dish, and a restaurant terrace

From left: Tortillas with braised beef cheek and anchovy and bean stew with barracuda, prawns, and ratatouille at Som’s Table; a server at Praça, the Standard’s beachside restaurant.Chris Schalkx