Over the last few years, the classic destination has stepped back into the spotlight.
And, as in the Hamptons, cool young people tended to steer clear.
Most of these over-the-top accommodations come with private pools and Instagram-ready disco balls in the terrazzo-tiled bathrooms.
The Standard Hua Hin’s pool.Credit:Chris Schalkx
Around the pool, stylish creatives sip pineapple Negronis under candy-striped umbrellas.
Still, the Standards not the only cool kid hotel on the block.
She serves unfussy European comfort food meant for sharing, with herbs from the patio garden and natural wines.
From left: The main beach in Hua Hin, Thailand; steamed blue swimmer crab and shrimp egg chiffon at the Peri Hotel Hua Hin’s restaurant, Chow Mong.Chris Schalkx
When it was time to hit the beach, I discovered I could go lively or relaxed.
For a quieter afternoon, I headed toPineapple Surf Clubon Khao Takiab Beach.
From left: Tortillas with braised beef cheek and anchovy and bean stew with barracuda, prawns, and ratatouille at Som’s Table; a server at Praça, the Standard’s beachside restaurant.Chris Schalkx