With round-trip fares starting at $3,000, BeOnd sits below first-class pricing, but above standard business class.

But does BeOnds intimate, club-class model live up to the hype?

And more importantly, is it worth the premium?

Exterior of plane

Exterior of a beOnd plane.Credit:Courtesy of beOnd

I traveled on the Dubai-to-Male route to find out.

Inside, it was eerily quiet.

I was traveling light, but for those who arent, BeOnds Bliss fare includes a generous 40 kg.

Airplane counters at an airport

Check-in counters for beOnd.Scott Campbell/Travel + Leisure

of checked luggage and 10 kg.

Passengers booking the top-tier Opulence fareat a premium of roughly $300 per legget amped-up allowances of 60 kg.

for checked bags and 15 kg.

Seating in an airport lounge

the beOnd airport lounge.Scott Campbell/Travel + Leisure

After my flight, I brought this up with BeOnds CEO Tero Taskila.

We recognize the lounge experience is an essential part of the premium journey, he added.

Rows one and five are the clear winners.

Exterior of a plane

Close up of a beOnd plane.Courtesy of beOnd

One thing to note: Storage is limited.

Theres no real spot for shoes, and personal items must be tucked into narrow compartments.

The Amenities

BeOnd provides a small but functional amenity kit.

airplane seats.

A set of beOnd airplane seats.Courtesy of beOnd

Airline halloumi can be hit or miss, but this one was pleasantly edible.

The main course selection includes a mix of Western and Middle Eastern breakfast staples.

The most intriguing dish, though, is the North Africanmesfoufa cinnamon-spiced couscous with baked eggplant and poached peas.

Lay flat plane seats.

A beOnd plane seat reclined with an amenity kit and sheets.Courtesy of beOnd

Then, theres the alcohol selection, which takes things up a notch.

A single beer optionSan Miguelrounds out the beverage choices.

Spirits cover Tanqueray No.

small dishes of food

Food provided by beOnd.Scott Campbell/Travel + Leisure

Tea and coffee service follows the meal, with a premium selection of loose-leaf teas alongside freshly brewed coffee.

Taskila acknowledged connectivity is an “important aspect of modern air travel” and has hinted at future improvements.

For now, theres no option to browse the web or send messages from 35,000 feet.

Airplane screen

Entertainment screen on beOnd flight.Scott Campbell/Travel + Leisure

The Service

This is where BeOnd shines.

The crew is polished and proactive, offering to rearrange seating when possible to maximize space.

BeOnd rebooked them on the Swiss airline Edelweiss.

A flight attendant

A beOnd flight attendant.Courtesy of beOnd

But despite this setback, they decided to give BeOnd another shot on the way homeand were quickly converted.

It feels like aprivate jet, my seatmate told me.

Its small, very intimate, and the service is not anonymous.

Interior of a plane

Cabin in a beOnd plane.Courtesy of beOnd

For me, its a cocoon, he said.

Give them time, my seatmate said.

Theyre onto something special.