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The Broadwick Soho is steps from Londons best theaters, bars, and restaurants.

Exterior door of Dear Jackie and Broadwick Soho

Credit:Courtesy of Broadwick Soho

But the most precious is easily overlooked.

Designed by locally based Swedish fantasist Martin Brudnizki, it emphasizes maximalism and English eccentricity.

Every color and pattern has its place: pastel pinks predominate; bathrooms might feature bright-blue leopard print.

The penthouse living area at Broadwick Soho

Courtesy of Broadwick Soho

Where Broadwick Soho does fall short is its lack of other facilities.

Theres no spa, pool, or gym, although the team can arrange access to nearby venues.

Heres more about what you might expect atBroadwick Soho.

Interior suite at Broadwick Soho

Family-Friendly Offerings

Despite the endearing family-friendly backstory, this is a hotel for adults.

Sustainability-wise, the hotel makes the same “we care” claims as every other new property.

Theres a notable avoidance of single-use plastics.

Interior guestroom bed and side lamps

Things have quietened significantly in recent decades, but theres no shortage of pubs nearby.

Its restaurant and bar prices are commendably accessible compared to other luxury hotels in London.

Plus, Soho itself is more accommodating than nearby Mayfair and Knightsbridge.

The penthouse living area at Broadwick Soho

Including breakfast, room rates at Broadwick Soho start from 595 a night.

Interior suite at Broadwick Soho

Interior guestroom bed and side lamps

Interior guest suite bedroom at the Broadwick Soho

Courtesy of Broadwick Soho

Interior of Dear Jackie dining nook at Broadwick Soho

Courtesy of Broadwick Soho

Interior of elaborate cocktail club at Broadwick Soho

Courtesy of Broadwick Soho

The Nook at The Broadwick Soho

Courtesy of Broadwick Soho

Interior of elaborate cocktail club at Broadwick Soho

Courtesy of Broadwick Soho