Once-niche hotel brands are expanding around the world.
As each of these booming boutiques develops its own distinct style, travelers have more reasons to check in.
From the 18th-floor Panorama Room at theGraduate Roosevelt Island, the Manhattan skyline sparkles against the sunset.
A 13-foot-tall sculpture by Hebru Brantley greets guests of the Graduate Roosevelt Island, in New York City.Credit: Courtesy of Graduate Hotels
Not bad for an on-campus crash pad.
“But even at 32 hotels and growing, people are still learning about us.”
In fact, even the big guys are jumping on the small-is-mighty bandwagon.
From left: The Fleeting restaurant at the Thompson Savannah hotel; Jacques’ Bar, the lounge in the Hoxton, Paris, takes design cues from the work of artist Jacques Majorelle.From left: Courtesy of the Thompson Savannah; Courtesy of The Hoxton
It has since added nine properties, with more to come.
“I think the brand will start to show up in other markets around the world.”
But embracing the neighborhood has now become de rigueur.
Its special sauce includes high-design lobbies and in-demand restaurants that draw hometown regulars as well as out-of-towners.
Now part of Accor,Ennismore just opened The Hoxton, Poblenou, in Barcelona.
TheStandard, Maldivesopened in 2019 with 115 villas and an overwater nightclub complete with a see-through dance floor.
