Now, it’s expanding its footprint in Europe with upcoming properties in Brussels, Lisbon, and Dublin.
When it comes to picking destinations for new Standard Hotels, it’s largely about what guests want.
“Will our guests want to go there, and will they be excited?”
Credit:Courtesy of The Standard Hotels
“There’s a million different definitions these days for luxury,” Asher said.
We’re creating these memorable experiences, which I think is what luxury these days is all about."
Courtesy of Standard Hotels
Courtesy of The Standard
