Detroits Shinola Hotel has launched a new lending program that lets guests try out high-end styles.

The lending program isnt the first creative idea Shinola has tried.

Madcap Coffee, a Michigan company, is also there to amp up the local vibes.

A box of Shinola watches and champagne

A box of Shinola watches a part of the Lending Program at the Shinola Hotel.Credit:Emily Berger/Courtesy of Shinola Hotel

A box of Shinola watches and macarons

A guest of the Shinola Hotel trying on watches from the Lending Program.Emily Berger/Courtesy of Shinola Hotel

A guets room at Shinola Hotel

A guest room at the Shinola Hotel.Nicole Franzen/Courtesy of Shinola Hotel

The Living Room at the Shinola Hotel

The Living Room common area at the Shinola Hotel.Nicole Franzen/Courtesy of Shinola Hotel

Exterior of the Shinola Hotel

Exterior of the Shinola Hotel, in the heart of downtown Detroit.Bedrock/Courtesy of Shinola Hotel