Alexander Spatari/Getty Images

Thailand is having a moment.

In 2024, global cities increasingly leveraged sports and cultural events to boost tourism revenues.

Infrastructure improvements and continuous marketing have attracted travellers' attention, opening further growth opportunities, the report said.

Bangkok, Thailand from river

Wat Arun Buddhist temple and Chao Phraya river on a sunny day in Bangkok, Thailand.Credit:Alexander Spatari/Getty Images

Istanbul, the worldsmost visited city in 2023, followed Bangkok with 23 million international visits in 2024.

See the full list of the worlds most-visited cities oneuromonitor.com.