Fiji just launched a country-wide initiative to directly involve tourists in sustainability projects.
Fiji, which is comprised of over 330 islands, is far from just about everywhere.
Yet despite its relative isolation, tourism to the Pacific Island country is only growing increasingly popular.
A guest of the Royal Davui Island Resort, Fiji walking on the beach at sunset.Credit:Courtesy of Royal Davui Resort
With the positives of travelthe connections, the new horizons, and the lasting memoriesalso come the realties.
Oliver Bolch/Courtesy of Tourism Fiji
Loloma Hour is designed to be like a happy hour for the soul.
People began seeking more purposeful, responsible experiences that leave a positive impact.
Coral planting at Barefoot Manta Resort in the Yasawa Islands of Fiji.Oliver Bolch/Courtesy of Tourism Fiji
The initiative was deeply influenced by feedback from travelers and conversations with local communities.
This isnt just about the hour, Narayan said.
Its about the mindset it encourages.
On a global level it can inspire travelers to see their role in the larger picture of environmental sustainability.
And thats something worth traveling for.
