Not to mention the estate’s own edible garden, chicken coop, and olive groves.

This sentiment is echoed from hubs like Paso Robles and San Luis Obispo to the beach towns further north.

Jussila’s progressive approach focuses on growing the best fruit and not meddling too much in the cellar.

Pier at Pismo Beach, in California

The Pismo Beach Pier.Credit: Courtesy of Visit Pismo Beach

Paso’s hotel scene is also keeping up.

The quintessential stop on the PCH isHearst Castle, in San Simeon, which celebrates its centennial this year.

Vespera on Ocean provided support for the reporting of this story.

Vineyards at Kukkula Winery, in California

Vineyards at Kukkula winery.Courtesy of Kukkula Winery

Balcony of a guest room at the Hotel San Luis Obispo

Rosé on a guest room balcony at Hotel San Luis Obispo.Tanveer Badal/Courtesy of Hotel San Luis Obispo

Airstream at Malene Wines in California

Courtesy of Malene Wines