Sir Richard Branson’s Virgin Limited Edition just opened a Mallorca resort on a 15th-century farm.
As I discovered less than a week after it debuted, it checks those boxes and many more.
Son Bunyola
The resort on Mallorca, Spains northwest coast officially opened in June 2023.
Credit:Courtesy of Virgin Limited Edition
When he couldnt let go of the vision, he bought it back in 2015.
The second time around, the team decided to pivot.
The Serra de Tramuntana is protected because of UNESCO.
Adam Slama/Courtesy of Virgin Limited Edition
We could restore it, but we needed to keep it exactly the same.
We couldnt even build one more meter [onto any building], says general manager Vincent Padioleau.
VLE hiredGRAS - Reynes Architecture Studio, based in Mallorcas capital of Palma.
Adam Slama/Courtesy of Virgin Limited Edition
An archway leads to an expansive terrace with equally arresting views of the sea and the mountains.
A wooden door with wrought-iron accents opened to reveal a flight of stucco stairs up to the second-floor accommodations.
The suite is flanked by two terraces and the outdoor space easily doubles the suites square footage.
Courtesy of Virgin Limited Edition
Sustainability elements are woven throughout, so skillfully you might miss them.
Sparkling and still water is filtered and offered in elegant, reusable glass bottles.
Pods for the in-room Nespresso machines are refillable with espresso by Arabay, a Mallorcan roaster.
Adam Slama/Courtesy of Virgin Limited Edition
Though the designers regularly create one-of-a-kind spaces for residential clients, it was their first commercial project.
A refreshing dip became an immediate priority.
As I discovered, Son Bunyola makes it easy to do as much or as little as you like.
Courtesy of Virgin Limited Edition
A visit to the petite spa was also a must.
Thats by design, and it comes from the top down.
Here, its not only a hotel.
Jennifer Bradley Franklin/Travel + Leisure
