No alarms are set; meals are followed by naps and more sunscreen applications.

For other travelers, that doesn’t sound quite as appealing as it used to.

Hours of lounging and reading sound too similar to lockdowns and Netflix marathons.

Primland Lodge Exterior

Courtesy of Primland Resort

They crave new sights, sounds, and the contentment that comes from heart-rate-inducing activities and constant stimulation.

Oh, and that cocktail?

Make it one of the resort’s delicious (and a little bit dangerous) moonshine beverages.

Primland treehouse lodging unit interior

Courtesy of Primland Resort

Primland, which became a member of theAuberge Resorts Collectionin spring of 2021, is hidden in southwestern Virginia.

To experience the true wonderland that is Primland, your daily schedule should be packed.

Here’s how to discover the magic of an active luxury vacation.

European Shoots at Primland

Courtesy of Primland Resort

Wade in the Dan River with an experienced fly-fishing guide.

You don’t even have to catch anything to enjoyfly-fishingat Primland.

Take in acres upon acres of mountain views via an ATV.

Dan River flowers and cover whilst fly fishing at Primland Resort

Courtesy of Primland Resort

Grab a golf cart and some ear plugs before taking on the challenging mile-long sporting clay course.

There’s something to be said for an activity that requires the utmost attention to detail and safety.

Experience a uniquely designed massage treatment, complete with Native American healing rituals.

Aerial view of Primland Resort

Courtesy of Primland Resort

See other planets and solar systems while stargazing in the observatory.

If there’s one activity that can get you out of your own thoughts completely, it’s stargazing.

Stressed about your meeting that’s coming right after this trip?

Primland Observatory night sky with stars

David Bordes/Chateauphoto.Com/Courtesy of Primland Resort