Play Airlines is massively discounting prices.

Travelers can purchase introductory fare tickets to Icelands Keflavik International Airport (KEF) starting from $99.

Introductory fare for those destinations starts from $129.

A red Play-branded plane flying over Iceland

A Play airlines plane in flight over Iceland.Credit:Courtesy of Play

Passengers with Play basic fares are only allowed a personal item on board.

Travelers can also choose to purchase a “basic plus” or “value” ticket.